Write the sales script
The message does the selling before the visuals do.
- Hook attention. Create a powerful headline that earns the next few seconds.
- Name the problem. Show prospects that you understand what they are dealing with.
- Present a different solution. Explain why what you have is new, useful, or meaningfully better.
- Establish credibility. Give the viewer a reason to trust your product or solution.
- Support the claim. Add numeric results or proof, evidence, demonstrations, or concrete examples of using your solution or product.
- Make the benefits clear. Translate features into outcomes the customer cares about.
- Make the offer easy to accept. Reduce risk, confusion, and resistance.
- Close with one call to action. Tell the viewer exactly what to do next.